The Financial Information Services Division (FISD) is a division of the Software & Information Industry Association (SIIA). FISD provides a balanced and neutral business forum for exchanges, market data vendors, specialist data providers, brokerage firms and banks to address and resolve business and technical issues related to the distribution, management, administration and use of financial information. If the transformation of the policies, procedures and business issues associated with market data are important to your organization or integral to your product offerings, then participation in the World Financial Information Conference should be considered critical to your marketing plan.